UNDER ARMOUR / INCIPIO
The challenge was how to best connect the product with the consumer; leveraging the mobile product experience of Incipio and the sport brand authenticity of UA.
Working with both Incipio and UA, we crafted an authentic positioning of Incipio’s line of mobile accessories that was infused with the DNA of UA’s sport and sport lifestyle heritage.
A strategic blending of mobile experience & sport expertise added up to 25% over budget sell-in and sell-through goals. With positive momentum from the market and consumers, the Under Armour-branded line is poised for continued expansion.
Co-branded Positioning and Messaging
Campaign Creative Development
Incipio is the dominant global supplier in mobile consumer accessories. While developing products for the fitness and sport category, Incipio teamed up with Under Armour (UA) to create a new line of phone cases and sport-specific mounts.
“AUDIBLE was extremely easy to work with from day one. They understood the task at hand and delivered solid strategy and fantastic creative work on time and on budget.”
HOLLY HIXSON – INCIPIO